Playson Announces New Partnership, And Continues Its Run Of Popular Tournaments

Updated: 13 Feb 2023

playson new partnership

Popular software developer Playson has gone from strength to strength in 2020. In April, they Teamed up with the popular casino brand 888Casino – and now they have announced a brand new partnership with Danish company 25syv. One of the largest operators in Denmark, 25syv controls a number of online brands including mobile casino CasinoGo, online casino Rød25 – and the popular bookmaker Bet25.

This marks a significant expansion in Playson’s global footprint and will see it supply some of its most sought-after games.

Players on the Rød25 and CasinoGo sites will also be able to enjoy Playson’s Funky Fruits series, as well as the crowd-pleasing Timeless Fruit Slots portfolio.

Expanding in the Nordic market

This expansion in the Nordic market marks an exciting step for Playson. The online betting market is thriving in countries such as Denmark, and its neighbouring Norway, Sweden and Finland, and 25syv is one of the key players in the Nordic region. Playson’s continued drive to sign new partnerships has marked them out as an industry leader.

In an official press release, Erman Bozdogan, Chief Product Officer for 25syv, said: “Ensuring our players receive the best gaming experience possible is paramount here at 25syv, and Playson’s suite of titles will make a great addition to our offering.”

Enhancing player experience

Of note is the fact that Playson’s partnership will see it sharing more than just its games. The company has also designed and integrated a number of engagement tools, which are designed to improve the player experience – notably things like free spins and regular tournaments. The brand has worked hard to provide a seamless playing experience, which it hopes will improve playing experience and retention.

Playson is perhaps most famous for its big-money tournaments – which have always been a popular element of online gameplay. The company recently finished its Playson CashDays tournament, which ran from June 1-8 with ten of its biggest games. The competition saw 40,881 players from across 60 casinos qualify to compete. In the end, 200 players took home a share of the €40K prize pool, with one lucky individual scooping a €6K jackpot!